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DGIST Startup 'N-Side' invited to CES, the World's Largest IT Trade Show

  • 조회. 683
  • 등록일. 2020.01.10
  • 작성자. Public Relations Team

DGIST startup 'N-Side' to showcase the products applying graduate students' research findings in 'CES 2020'
Presented a smart necklace to commune with pets using a wireless sensor


Smart pet wearable necklace ⓒDGIST


 DGIST startup N-Side will participate in the world’s largest trade show ‘CES 2020’ in Las Vegas, U.S. for four days from Tuesday, January 7th. Highly recognized for its communion-type smart pet necklace, N-Side has been invited to CES 2020 and will hold an exhibition for four days.

 Specialized in developing pets’ wearable products, DGIST startup N-Side was established to commercialize technologies developed with graduate students. Professor Kyeong-In Jang in the Department of Robotics Engineering conducted research on sensor technology with graduate students (Sae-hyuck Oh and Janghwan Jekal in the Department of Robotics Engineering) and succeeded in developing a technology to check pets’ health and mood information in real-time as well as a necklace-form product applying the technology. After, the professor established ‘N-Side’ and embarked on the product commercialization.

 The size of wearable product market for pets is about 2 trillion KRW and is growing steadily. With science and technological development, various products applying ICT technology are being developed and diverse startups and companies throughout the world are also actively carrying out development and investment. However, most products developed so far are in stiff and firm clip form that are uncomfortable for animals to wear and often cannot receive biometric signals, causing limitations in collecting accurate information.

 In contrast, the necklace product developed by N-Side has minimized pets’ discomfort. N-Side developed a wireless communion sensor technology that can be bent flexibly and attaches gently to pets’ neck, which can collect various information. This product is capable of collecting more correct and detailed information, by overcoming the difficulties in collecting precise information due to signal disruptions in the existing one.

 Professor Kyung-In Jang in the Department of Robotics Engineering said: “We are very excited to present the product we developed at CES 2020. N-Side’s product will also contribute greatly to helping various pets' health like a vet clinics or animal shelters.” Regarding the future plans, he said “We plan to receive feedback from 100 people to experience the new product in the first half of this year and improve the technology and product quality based on them.”

 CES 2020 has served as the world’s largest IT trade show presenting the latest global ICT trends. This year, it will be held for three days from January 7 to 10 in Las Vegas, U.S. CES is the world’s gathering place for all those who thrive on the business of breakthrough technologies such as AI or blockchain. CES 2020 will be attended by prominent global IT companies including Google, Amazon, Samsung Electronics, LG Electronics, and Hyundai Motor. 


A smartphone app that interworks with the smart pet wearable necklace ⓒDGIST